May 15, 2023
The Century Games team was searching for a partner to drive higher quality users globally through automated user acquisition and optimization while delivering cost-effective results.
Alongside Mistplay’s core loyalty program, Century Games leveraged two key Mistplay features, cutting-edge AI Campaign and Game Boosting. These two approaches worked in sync as the AI model uses thousands of data points to determine the profiles of players who are most likelyto buy IAPs based on their spending habits in-game. The Game Boosting feature placed Dragonscapes Adventure at the top of the Mistplay app to target the most ideal users for full visibility and offered higher earning rates for faster rewards.This allowed the team to scale the campaign within a concentrated 10 day time frame to reach high quality users, grow installs, and improve conversion rate.
Mistplay is a trusted, long-term partner for Century Games. They always work to provide strategic solutions to increase volume and scale high-quality users. They listen to our needs and ensure our games have the best chance to reach the right audience.
Senior Marketing Director at Century Games