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Industry Report

The 2023 Mobile Gaming Loyalty Report

In an increasingly competitive user acquisition landscape, mobile game publishers are turning more of their resources toward loyalty and retention efforts. But mobile gaming is vast, and players' behaviors are varied across genres, locations, and more.

In the 2023 Mobile Gaming Loyalty Report, Mistplay is taking the first-ever look at quantifying loyalty to uncover key learnings and insights for publishers to take a loyalty-first approach to driving LTV.

Get your copy of the Mobile Gaming Loyalty Report.

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Inside the loyalty report

RPG players are the most consistently loyal mobile gamers

RPG games have the highest loyalty rating of 75, with players spending and playing for more and longer than nearly all other genres.

Players enjoy multiple games at once but only spend money on a few

77% of spenders rotate between two to seven games throughout the week, but 53% only spend money on a single game per week.

Players crave gameplay-based ads

71.7% of all respondents state that it’s important to see actual gameplay footage in ads when deciding whether to install a game or not.