MISTPLAY COOKIE NOTICE
The Cookie and Similar Technologies Notice describes what kinds of cookies and tracking technologies Mistplay Inc. (“Mistplay,” “we,” “us,” “our”) uses on our website (“Mistplay.com”), the Mistplay Android mobile app (“Mistplay App”), the Mistplay Loyalty Hub (“Loyalty Hub”), the HEX product (“HEX”), and the Onplay iOS mobile app (“Onplay App”).
Cookies are small text files that may be placed on your device when you interact with our website. Certain cookies help us protect and improve our website by providing a more secure user experience and remembering the settings you placed the first time you visited our site. Other cookies we use help troubleshoot bugs and provide website analytics to enhance our understanding of how you are using our website.
Cookies we set are called first-party cookies. We also use third-party cookies from different partners in order to improve your overall website experience. Our cookies that we use include session cookies, which are deleted when you close your browser, and persistent cookies, which stay in your browser until they expire or you delete them. Our cookies may change over time as we improve and update our website.
Our website may use tracking technologies such as cookies, pixels, which are snippets of code that allow us to understand your actions on our site, and web beacons, which let us know when you view our website.
In our mobile app products, tracking technologies such as pixels and software development kits (SDKs) enable us to provide our loyalty program and promotional offerings. To reward you for your engagement, Mistplay and our partners use tracking technologies to validate your actions taken within the app or within the games or applications that are launched from the app. Tracking technologies from mobile measurement providers are used for billing, attribution, measurement, and fraud detection. By using various tracking technologies, we aim to understand better where we can improve our mobile apps, optimise our services and advertising, and further personalize your experience.
Mistplay may also use tracking technology in our digital advertisements of Mistplay products. If you click on or engage with a Mistplay advertisement displayed on the web or mobile, such advertisement may contain pixels or code that collects your device information or related identifiers to measure and optimize advertising campaign performance.
These cookies and tracking technologies are required to operate our website and mobile apps. For example, they allow us to authenticate users, manage your consent to cookies or tracking technologies in order to display our website and mobile apps in the relevant languages, and to comply with our terms of service to you.
The cookies and tracking technologies listed here are strictly necessary to operate our website and mobile apps. Therefore, you cannot turn them “off.”
In the table below, we use the term “Mobile Applications” to refer to the Mistplay app available to Android devices and our Onplay app for iOS devices.
Certain tracking technologies are labelled as “Android only” or “iOS only,” depending on how they are used.
Source
Cookie / Tracking Technology Name
Duration
Purpose
Where is it located
__cfruid
support.mistplay.com
Session
This supports user verification and fraud prevention.
mistplay.com
_GRECAPTCHA
www.google.com
6 months
Google reCAPTCHA cookie protects against spam.
mistplay.com
OptanonConsent
cdn.cookielaw.org
1 year
This cookie is created by websites that use a specific cookie compliance tool from OneTrust. It is set after visitors view a cookie notification and in some cases, only when you actively dismiss it.
mistplay.com
OptanonAlertBoxClosed
.mistplay.com
1 year
This cookie is linked to the OneTrust tool that records cookie categories and user consent details for website compliance.
mistplay.com
OptanonConsent
.mistplay.com
1 year
This cookie is linked to the OneTrust tool that records cookie categories and user consent details for website compliance.
mistplay.com
OptanonAlertBoxClosed
cdn.cookielaw.org
1 year
This cookie is created by websites that use a specific cookie compliance tool from OneTrust. It is set after visitors view a cookie notification and prevents us from displaying the same message to you more than once.
mistplay.com
OptanonConsent
app.mistplay.com
1 year
This cookie is linked to the OneTrust tool that records cookie categories and user
consent details for website compliance.
mistplay.com
hubspotutk
.mistplay.com
6 months
This cookie helps with user authentication.
mistplay.com
_help_center_session
support.mistplay.com
Session
This cookie supports sessions for the Zendesk guide.
mistplay.com
_zendesk_ authenticated
ZenDesk
1 year
This cookie is set when a user is authenticated to display the most up-to-date content.
Mistplay.com
_zendesk___shared_session
ZenDesk
Session
This cookie helps authenticate you when interacting with our help center.
Mistplay.com
_zendesk_session
ZenDesk
Session
This cookie retains account IDs, routes for internal service conversations, and helps Zendesk ensure the request originated from the user and the help center.
Mistplay.com
Kochava
Postback
Indefinite
Kochava is a mobile measurement partner used for billing and attribution,
measurement of advertising campaign performance, to detect fraud, and to confirm game install in order to provide the loyalty rewards program.
Mistplay App
Airbridge
Postback
Indefinite
Airbridge is a mobile measurement partner used for billing and attribution,
measurement of advertising campaign performance, to detect fraud, and to confirm game install in order to provide the loyalty rewards program.
Mistplay App
Crashlytics / Firebase Analytics
console.firebase.google.com
90 days
Crashlytics is a tool that collects information and reports errors and analysis to help keep our mobile app running.
Mistplay App
Embrace
dash.embrace.io
14 days
Embrace is a tool that collects information and reports errors and analytics to help keep our mobile app running.
Mistplay App
AppsFlyer
appsflyer.com
3 months
AppsFlyer is a mobile measurement partner used to for billing and attribution, measurement of advertising campaign performance, to detect fraud, and to confirm game install in order to provide the loyalty rewards program.
Mistplay App;
Onplay App
Indefinite
Facebook helps you log into the Mistplay App. The information shared helps verify your identity.
Mistplay App;
Onplay App
Event Sink
.mistplay.com
Indefinite
Event Sink provides business analytics to help us better understand how you use the Mistplay app.
Mistplay App;
Onplay App
Adjust
Postback
Indefinite
Adjust is a mobile measurement partner used for billing and attribution, measuring advertising campaign performance, detecting fraud, and confirming game installs to provide the loyalty rewards program.
Mistplay App;
Onplay App
Singular
Postback
Indefinite
Singular is a mobile measurement partner used to for billing and attribution, measurement of advertising campaign performance, to detect fraud, and to confirm game install in order to provide the loyalty rewards program.
Mistplay App;
Onplay App
AWS
Kinesis
aws.amazon.com
Indefinite
AWS Kinesis provides business analytics to help us better understand how you use the Mistplay app and be the transmitter between our various device systems.
Mistplay App;
Onplay App;
Loyalty Hub
Mixpanel
mixpanel.com
Indefinite
Mixpanel collects data from your mobile device systems to monitor Mistplay app usage, conduct business research, and prevent fraudulent behaviour.
Mistplay App;
Loyalty Hub;
HEX
Sentry
sentry.com
Session
Sentry is used for real-time error tracking and performance monitoring of the SDK.
Loyalty Hub
These cookies and tracking technologies help us learn and understand how our website and mobile apps work, – and more pointedly, how you use them. This way, we can determine how many users there are at any point in time and how you interact with our website or mobile apps to improve our general offers and functionality.
Source
Cookie / Tracking
Technology Name
Duration
Purpose
Where is it located
_ga_4BQVY9LWMR
.mistplay.com
1 year
1 month
This cookie is used by Google Analytics to collect data from visiting our
website.
mistplay.com
_ga_PJ3Y1G460B
.mistplay.com
1 year
1 month
This cookie is used by Google Analytics to collect data from visiting our
website.
mistplay.com
__hssc
.mistplay.com
30 minutes
HubSpot helps store anonymous analytics about website visitors.
mistplay.com
_ga
.mistplay.com
1 year
1 month
This cookie is used by Google Analytics to collect data from visiting our
website, such as pages visited and the total number of views.
mistplay.com
__hstc
.mistplay.com
6 months
HubSpot helps store anonymous analytics about website visitors.
mistplay.com
_gid
.mistplay.com
1 day
This cookie is used by Google Analytics to collect data from visiting our
website, such as pages visited and the total number of views.
mistplay.com
__hssrc
.mistplay.com
Session
HubSpot helps store anonymous analytics about website visitors.
mistplay.com
__cf_bm\
.hsforms.net
30 minutes
This cookie is used to distinguish between human website visitors and
synthetic or fraudulent programs.
mistplay.com
__cf_bm
.hubspot.com
30 minutes
This cookie is used to distinguish between human website visitors and
fraudulent or synthetic programs.
mistplay.com
__cf_bm
.hsforms.com
30 minutes
This cookie is used to distinguish between human website visitors and
synthetic or fraudulent programs.
mistplay.com
__cf_bm\
.hsforms.net
30 minutes
This cookie is used to distinguish between human website visitors and
synthetic or fraudulent programs.
mistplay.com
OptanonAlertBoxClosed
app.mistplay.com
1 year
This cookie is created by websites that use a specific cookie compliance tool from OneTrust. It is set after visitors view a cookie notification and in some cases, only when you actively dismiss it.
mistplay.com
_ga_xxxxxxxxxx
mistplay.com
2 years
This cookie is used to generate statistical data on how visitors use the apps or
website.
mistplay.com
hubspotutk
mistplay.com
1 year
1 month
This HubSpot cookie is used for reporting and identity verification for marketing
purposes.
mistplay.com
cf_clearance
support.mistplay.com
1 year
This cookie is used to remember whether you successfully completed a previous
Captcha verification.
mistplay.com
__cf_bm
hubspot.com
Indefinite
This cookie helps us sort out malicious internet traffic from real and authentic
internet traffic.
mistplay.com
na_sc_x
AddThis
Indefinite
Used by the social sharing platform AddThis to keep a record of parts of the site
that has been visited in order to recommend other parts of the site.
mistplay.com
st_samesite
www.mistplay.com
ja.mistplay.com
zh.mistplay.com
de.mistplay.com
ko.mistplay.com
fr.mistplay.com
tw.mistplay.com
1 year
This stores the user’s preferred language.
mistplay.com
We use cookies and tracking technologies for other purposes as well. The cookies and tracking technologies listed below play a crucial role in helping us optimize your experience by keeping our website functioning, maintaining a secure connection to our website so that it can work across a variety of browsers, and remembering the preset features and preferences you have for our website, such as your preferred language or browser settings.
The use of tracking technologies within our mobile apps helps us understand how you interact with our apps to further personalize your experience.
Source
Cookie / Tracking
Technology Name
Duration
Purpose
Where is it located
_gat_gtag_UA_75840370_1
.mistplay.com
53 seconds
This cookie is part of Google Analytics and limits and manages the amount of data each user can use on the website.
mistplay.com
_cfuvid
.hsforms.com
Session
This cookie tracks you during your session to ensure a seamless and personalized experience.
mistplay.com
__sharethis_cookie_test__
zh.mistplay.com
Session
This cookie is set by ShareThis to test whether the browser accepts cookies.
mistplay.com
__sharethis_cookie_test__
www.mistplay.com
Session
This cookie is set by ShareThis to test whether the browser accepts cookies.
mistplay.com
__sharethis_cookie_test__
fr.mistplay.com
Session
This cookie tracks which pages are being shared and by which advertising partners.
mistplay.com
fpestid
mistplay.com
1 year
This cookie is set by ShareThis to test whether the browser accepts cookies.
mistplay.com
_fbp
mistplay.com
Indefinite
This is a cookie used by Facebook to deliver advertisements to our users.
mistplay.com
cf_chl_2
support.mistplay.com
Indefinite
This cookie personalizes ads across sites without storing personal data directly.
mistplay.com
__sharethis_cookie_test__
ko.mistplay.com
Session
This cookie tracks which pages are being shared and by which advertising partners.
mistplay.com
_gat_gtag_xxxxxxxxxxxxxxxxxxxxxxxxxxx
mistplay.com
1 year
his cookie is used for marketing and profiling so that our advertising on other sites is more relevant.
mistplay.com
VISITOR_INFO1_LIVE
youtube.com
6 months
This cookie is used to provide ad delivery or retargeting, as well as to store and track visits and interactions on our website.
mistplay.com
D41IDT, D4IDI
d41.co
Indefinite
Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant.
mistplay.com
In addition, you may manage your cookies and tracking technologies through your web browser and mobile device (i.e., to delete and disable cookies). Take a look at the Help section of your web browser or mobile device settings to better understand your options. If you choose to disable cookies or tracking technology and this results in blocking strictly necessary cookies or tracking technology,some website features may not operate as intended. Additionally, in reference to Mistplay.com, the website may not respond to certain specific signals, such as Do Not Track (DNT), which some browsers may offer as mechanisms for allowing Internet users to control the tracking of their online activities across websites. Please feel free to send any questions to privacy@mistplay.com.