This Mistplay Master Services Agreement (Agreement) is entered by and between Mistplay Inc., a Canadian corporation, and its Affiliates (collectively, Mistplay), and the client or advertiser identified on the Insertion Order for Mistplay Services (Client or you and its variants) (each a Party and together
the Parties). This Agreement is effective as of the date of the applicable Order for Mistplay Services, or if none is set, then upon the last date of signature or adoption of this Agreement by both Parties (Effective Date).
THESE TERMS APPLY BY DEFAULT TO THE EXTENT YOU RECEIVE SERVICES FROM MISTPLAY IN THE ABSENCE OF AN ORDER OR IF YOU CONTINUE TO RECEIVE SERVICES AFTER AN ORDER HAS EXPIRED. If you do not agree with the foregoing, then do not accept or receive Services from Mistplay. By continuing to accept Services in the absence of an Order or after expiration of an Order, you agree to be bound to these terms and hereby adopt this Agreement as of the first date you receive such Services.
1.1. Mistplay Services include display of Ads and promotion of your Applications to End Users pursuant to the Order. You shall provide Mistplay with the Ads to be used in the Services, and you authorize Mistplay to source and display the Ads, including video content and description of your Application, from your Application listing in the Google Play Store or the iOS App Store, as applicable. Mistplay may determine the size, placement, and positioning of the Ads; crop, resize or make minor modifications to Ads as needed to fit the Mistplay Platform and deliver the Services; and help you create Ads, subject to your final approval. You are responsible for all content contained within the Ads, your Applications, and the digital properties to which your Ads direct or redirect any user.
1.2. Mistplay reserves the right, in its sole discretion, to determine the mechanics of its Services. Mistplay makes no guarantee regarding the amount or level of Application installations. Mistplay does not guarantee that Applications or Ads will appear in any particular position or rank. Actual budgets, scheduling, cost-per-install or other delivery targets or performance metrics, are not guaranteed, and you may be charged for inventory delivered in excess of your budgets. You may request to modify your Campaign Information from time to time by contacting your account manager, provided you acknowledge that it may take up to two (2) business days for a response.
2.1. Experimental Services. Mistplay may provide Services in experimental, alpha, beta, or any other in-development release form (collectively, the Experimental Services). You agree and acknowledge that: (i) any Experimental Services are still in development, unfinished, and may have bugs, and that such Experimental Services may not work as intended or at all; (ii) Mistplay may but has no obligation to provide any technical support or error correction in connection with the Experimental Services. Mistplay may discontinue Experimental Services at any time in its sole discretion.
2.2. Disclaimer. Notwithstanding anything to the contrary herein, Experimental Services are provided AS-IS, without any warranty, whether implied, expressed, or statutory. You agree that Mistplay shall not be liable for any damages or loss related to your use of the Experimental Services and that you elect to use such Services solely at your own option and risk.
3.1. Fees. You agree to make timely payments of all amounts due to Mistplay in accordance with the applicable Order and Campaign Information. All payments will be made in U.S. Dollars, unless otherwise set forth in the Order. Mistplay will send you the invoice at the beginning of the month for the previous months activity, for which payment is due thirty (30) days from the invoice date. Any Fee Dispute that is not submitted to Mistplay in writing within sixty (60) days of your receipt of the invoice is hereby deemed waived.
3.2. Attribution. For Fees based on installs of the Application, all attributed installs will be reported based on the tracking records of the Attribution Partner agreed by the parties (the Controlling Measurement). If the difference between the Controlling Measurement and Mistplays measurement exceeds ten (10) percent over the applicable invoice period, then either party may request an investigation of the issue and work together in good faith to resolve the discrepant measurements.
3.3. Invalid Activity. If you would like Mistplay to adjust the Fees, or provide a credit or refund, due to Invalid Activity, you must provide report or evidence of suspected Invalid Activity from your MMP or a reputable third-party fraud detection supplier to Mistplay within ten calendar days from the end of month that is being billed. After receipt of your report or evidence, Mistplay may adjust the Fees or issue a credit or reimbursement in its reasonable discretion.
3.4. Late Fees; Overdue Payments. You acknowledge and agree that Mistplay reserves the right to suspend or cancel your campaign if your payment is late. Mistplay may charge interest on overdue amounts at the lesser of 1.5% per month or the maximum rate allowed under applicable law. You will reimburse Mistplay for all costs incurred in connection with the collection of amounts payable and past due.
3.5. Taxes. Fees do not include and may not be reduced to account for any taxes including any local, state, federal or foreign taxes, levies, duties or similar governmental assessments of any nature, including value-added, use or withholding taxes that are required by law (collectively, Taxes). You are responsible for paying all Taxes associated with the services hereunder (excluding taxes based on Mistplays net income or property), unless you provide Mistplay with a valid tax exemption certificate authorized by the appropriate taxing authority.
4.1. You shall make timely payments of the fees due and comply with all applicable laws when providing data and information related to the delivery of Services.
4.2. You are responsible for providing updated Ads to Mistplay and for ensuring that your Ads, Applications, and public descriptions of your Applications in any Android or iOS app store comply with all applicable laws in the relevant jurisdictions. You agree that Mistplay may use your Application descriptions, icons, and ad creatives from the Google Play or iOS App Store to promote your Applications in the Services. You will secure, obtain, and provide all required consents to enable Mistplay to use the Ads and promote your Applications in the Services.
4.3. You are responsible to ensure that your Attribution Provider or MMP used in the Services comply with your obligations in this Agreement. You or your MMP shall provide reasonably requested information and data related to campaign measurement and performance metrics. You shall make commercially reasonable efforts to notify Mistplay of any known or suspected fraudulent or synthetic users of your Application, including invalid or fraudulent in-app purchases made in your Application.
4.4. You shall ensure that that any Ads you submit into the Services and your Applications do not contain any of the following: false or deceptive advertising; content that is misleading, harmful, threatening, defamatory, obscene, infringing, harassing or racially or ethnically offensive; content that promote illegal activity or unlawful violence; content that depict sexually explicit images; content that is highly attractive to or directed at children under the age of thirteen; content that discriminate based on race, gender, colour, religious belief, sexual orientation, disability; content constitutes illegal gambling; content that is in violation of the Google Play Store or iOS App Store policies; or content is otherwise illegal or can cause damage or injury to any person or property. Mistplay may suspend any portion of the Services in the event of your Ad or Application do not comply with the requirements of with this Agreement.
5.1. Mistplay Data Collection. Mistplay collects and/or receives certain personal data of End Users relating to their use of the Mistplay Platform and their use of your Applications promoted by the Services. Notwithstanding anything to the contrary herein, Mistplay is the data controller of all End User data that it collects and will process End User data in accordance with applicable data protection laws, the Mistplay Terms of Use, the Mistplay Privacy Notice, and as otherwise permitted or requested by End Users.
5.2. Compliance with Applicable Data Privacy Laws. With respect to any data that constitutes personal data or personal information under applicable law, whether provided by you to Mistplay or to which you grant Mistplay access under or in connection with this Agreement, you shall provide sufficiently clear, meaningful and prominent notices to, make all required disclosures to, and obtain the necessary consent or permission from any individual to whom such data relates regarding your use, collection, and disclosure of such data in relation to the Services. In addition, you will at all times maintain, display and abide by a conspicuously placed privacy policy that makes appropriate disclosures that comply with all applicable privacy and data protection laws and with policy guidelines required by applicable third party platform providers (e.g., Google Play Store and/or iOS App Store).
5.3. Protection of Youth. You shall not launch into the Services any Application that is directed at children under age thirteen (13), and you shall flag or inform Mistplay in writing prior to launching any of such Applications. You shall not pass to Mistplay any personal information of children under 13 as defined under COPPA or similar child protection legislation.
5.4. Data Security. Each party shall implement appropriate technical and organizational measures to protect personal data provided by the other party from unauthorized access or disclosure (a "Security Incident"). In the event that a party suffers a confirmed Security Incident, where permitted by law it will make commercially reasonable efforts notify the other party without undue delay, and both parties shall cooperate in good faith to mitigate or remedy the effects of the Security Incident. Nothing herein prohibits either party from moving forward to notify regulatory authorities where required by law.
5.5. Data Processing Addendum. The parties may enter into data processing addendums to comply with local or regional data privacy laws. The EU Data Protection Addendum for Mistplay Services (EU Addendum) and any other data processing terms attached hereto is an integral part of this Agreement.
6.1. Proprietary Rights. Mistplay owns all right, title, and interest in and to the Mistplay Platforms, the Services, and all creative developments provided with the Services. All rights not expressly granted herein are reserved by Mistplay.
6.2. Feedback. You are not required to provide feedback to Mistplay. To the extent you provide any feedback, suggestions, or recommendations to Mistplay, Mistplay may in its sole discretion use your feedback without any compensation or attribution to you. You hereby grant an irrevocable, royalty free, fully paid up, worldwide license to any ideas, concepts, modifications, suggestions, improvements, enhancements and information arising out of or related to your use of the Services.
6.3. Use of Your Materials. You hereby grant to Mistplay a worldwide, non-exclusive, royalty-free license to: (a) display your Ads and promote your Application in the Services; (b) reproduce and display your Application content, logos, marks, and any trade names, in advertising, sales, marketing, promotional materials or communications; (c) to name or identify you as a customer or client in our business marketing materials; and (d) to use information and data provided by you in accordance with this Agreement. You must provide Mistplay with at least ninety (90) days written notice in advance of any revocation of the foregoing license grant, except in the case of termination under Section 8 herein.