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Learn the tools and techniques modern mobile game developers use to keep players engaged and profitable for the long haul
Rewarded advertising can unlock a world of growth opportunities, but should never come at the expense of user experience
In a challenging UA landscape, mobile app publishers are turning more to user retention. Here are the metrics you need to know.
Having evolved out of interstitial advertising, rewarded video ads offer a better experience for publishers, users, and advertisers.
Learn the fundamentals, history, and modern applications of rewarded advertising
From a keynote speech to co-sponsoring an electrifying East X Punk party, learn about what Mistplay got up to at ChinaJoy.
Unobtrusive, highly targeted native ads are an effective way to hit your mobile growth goals
AI, loyalty programs, influencer marketing, and more are changing the way mobile advertisers achieve their goals
Mobile user acquisition is more competitive than ever. It takes deep understanding and shrewd strategy to drive profitable growth.
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