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For Publishers

Explore our library of content on mobile game user acquisition, loyalty, retention, and growth.

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August 8, 2024

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For Publishers

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ChinaJoy 2024: Highlights and takeaways from Asia’s largest gaming expo

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April 4, 2024

For Publishers

GDC 2024: Highlights and takeaways from the industry’s premier event for game developers

Here’s a look at what we got up to at this year’s GDC – with hints of what’s to come

monetization

April 4, 2024

For Publishers

Clicks to coins: Your guide to in-app advertising for mobile game monetization

Looking to monetize your mobile game through ads? Learn the fundamentals of in-app advertising, the most popular in-game ad types, and more.

data-insights, monetization

March 25, 2024

For Publishers

[Report] Mobile gaming IAP spend trends for 2024: Player motivations, churn, and more

Explore the latest trends in mobile gaming IAP spending for 2024, from player motivations to retention strategies, and more.

monetization

March 25, 2024

For Publishers

Play and profit: A developer’s guide to in-app purchases for mobile game monetization

Your 101 guide into monetizing your mobile game with in-app purchases – from IAP types to pricing strategies.

retention-loyalty

March 21, 2024

For Publishers

Play-and-earn or play-to-earn: What’s the difference for mobile gaming?

The two ways mobile gaming has evolved as a two-sided marketplace

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March 7, 2024

For Publishers

Mistplay earns top spots in 2024 Singular ROI Index

Mistplay earns top spots in key ROI and retention lists for Android.

retention-loyalty

January 30, 2024

For Publishers

The AI awakening: How artificial intelligence is revolutionizing mobile gaming

Retention is a constant challenge in the competitive mobile gaming space. Here’s how AI is helping game developers do more with their data.

retention-loyalty, user-acquisition

January 16, 2024

For Publishers

Charting ROAS success: The flywheel growth model’s team-centric approach for mobile publishers

Why profitable growth requires UA, Product, and Monetization teams to work together under the banner of a flywheel growth model.

data-insights,user-acquisition

January 3, 2024

For Publishers

Mobile gaming trends of 2024: Top 7 developments set to define the year

Learn about the seven key mobile gaming trends 2024 has in store for the industry – from AI to subscription models.

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RESOURCES

For Publishers

Explore our library of content on mobile game user acquisition, loyalty, retention, and growth.

ChinaJoy 2024: Highlights and takeaways from Asia’s largest gaming expo

Nothing Found

GDC 2024: Highlights and takeaways from the industry’s premier event for game developers

Clicks to coins: Your guide to in-app advertising for mobile game monetization

[Report] Mobile gaming IAP spend trends for 2024: Player motivations, churn, and more

Play and profit: A developer’s guide to in-app purchases for mobile game monetization

Play-and-earn or play-to-earn: What’s the difference for mobile gaming?

Mistplay earns top spots in 2024 Singular ROI Index

The AI awakening: How artificial intelligence is revolutionizing mobile gaming

Charting ROAS success: The flywheel growth model’s team-centric approach for mobile publishers

Mobile gaming trends of 2024: Top 7 developments set to define the year

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Play and earn with Mistplay

Power up your mobile UA

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