December 18, 2023

Introducing Mistplay Playback: Your 2023 in review

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Mistplay Playback: 7 highlights from 2023

1. A global playground: Something for everyone, everywhere

2. Your favorites: Top 5 games that stole the show

3. Mapping the gaming landscape: Top 5 game genres

4. Tailored rewards across the globe: Top gift cards by country

5. A growing game library: 300+ new games added

6. Going the extra mile: 100M+ total gems earned

7. Sweepstakes galore: Giving away $20K USD

Thanks for playing!

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As 2023 draws to a close, it’s time to reflect and look at how far we’ve come this year. And we’re rolling out something new to do just that: Mistplay Playback.

Mistplay Playback is a celebration of the incredible milestones and achievements that defined the year for Mistplayers, spanning personalized stats from your own gameplay (check your email!) to this holistic look at all that happened in the app this year. Read below for the highlight reel of our gaming escapades, packed with insights that paint the picture of everything we did together in 2023.*

Let’s dive in.

Mistplay Playback: 7 highlights from 2023

1. A global playground: Something for everyone, everywhere 

illustration of the world with mobile players

Mistplay is ending the year on a strong note. With a staggering 30 million lifetime installs globally, the app has transformed into a virtual playground that connects gamers worldwide. Can you believe our community has grown to more than 2 million monthly active users, now exploring over 400 titles?

Our collection of games caters to every palate and personal preference, ensuring that there’s something for everyone. Whether you’re into strategy, action, or simulation, Mistplay is your gateway to a world of gaming diversity.

2. Your favorites: Top 5 games that stole the show 

Mistplay enthusiasts have spoken, and the data reveals our top 5 most-played games based on total time invested. Here’s a snapshot of what captured your attention this year.

From mind-boggling puzzles to immersive simulations, these games left a mark on Mistplay’s landscape, with players spending hundreds of millions of hours in them:

  1. Royal Match
  2. Triple Tile: Match Puzzle Game
  3. Merge Gardens
  4. Township
  5. Love & Pies - Merge Mystery

Gaming is about having fun. That’s why Mistplay not only allows but encourages players to try something new, return to old favorites, and play for more than just bragging rights.

3. Mapping the gaming landscape: Top 5 game genres

illustration of mobile game elements in mistplay

Diving deeper into gaming preferences, discover the top 5 game genres based on total time played – racking up billions of your playtime minutes. From action-packed simulations to strategic card games, these genres represent the unique tastes of our vibrant gaming community.

Here are the most popular genres played in 2023:

  1. Puzzle 🧩
  2. Casual 😌
  3. Simulation 🧍
  4. Board games 🎲
  5. Card games 🎴

Don’t see your favorite listed? There’s plenty more to explore in the Mistplay ecosystem – sign up to find your next go-to game and earn while you play.

4. Tailored rewards across the globe: Top gift cards by country

illusturation of global map of top mistplay gift cards

Mistplayers across the globe are earning rewards for doing what they love – whether that involves matching items or strategizing combat. With so many units racked up over the year, what does everyone spend them on? See what the locals are redeeming, and what you could be taking home, too!

Here’s a breakdown of our top gift cards by country:

  • US: Amazon 🇺🇸
  • CA: Tim Hortons 🇨🇦
  • GB: Tesco 🇬🇧
  • DE: Steam 🇩🇪
  • FR: Carrefour 🇫🇷
  • KR: 문화상품권 🇰🇷
  • NZ: Farmers 🇳🇿
  • AUS: Coles 🇦🇺

🌟 Did you know? Mistplayers have redeemed over $60M USD worth of rewards to date, and that number keeps on growing – so don’t miss out on your piece of the pie.

5. A growing game library: 300+ new games added

The Mistplay ecosystem is host to hundreds of mobile games, and that list is always expanding. In 2023 alone, Mistplay’s game selection was met with over 300 new titles, including dozens of puzzle, simulation, and card games, among others.

And we’re not done yet. Keep your eyes peeled for more games to play in the new year.

6. Going the extra mile: 100M+ total gems earned

Mistplay helps your in-app spend go the extra mile. While you’re busy unlocking new levels, power-ups, and exclusive rewards throughout the year, you can also collect gems to redeem bonus units for increased Shop spend.

Together, the Mistplay community earned a whopping 100 million+ gems in 2023.

New to gems? Gems are unique digital items you can earn for making in-app purchases in eligible Loyalty games, as indicated in the Mistplay Status section of the app.

Gems amplify your earning potential, aligned with your Mistplay Status, and are redeemable for extra units. For more information on gems, see our economy disclosure.

7. Sweepstakes galore: Giving away $20K USD

There are more ways than one to earn when you’re a Mistplayer, and this year we rolled out a brand new way to win big: Mistplay Sweepstakes.

In January and September 2023, we held two sweepstakes in the US, each with prizes totaling $10K USD. The sweepstakes are all about having fun, so entry is simple. In January, users had to maintain a Daily Streak in any game, and in September we partnered with Playtika and counted entries for maintaining a Daily Streak in their hit game, Board Kings.

With hundreds of thousands of players and millions of entries across the sweepstakes, it’s clear that Mistplayers love a challenge, so keep an eye out for more ways to win in 2024.

Check out this page and blog post from our latest sweepstakes for tips on maximizing your chances of winning even more prizes to come.

Thanks for playing back 2023 with Mistplay!

The numbers tell a story of our inspiring gaming community and ongoing commitment to keeping the adventure alive. But the story doesn’t end here. In fact, it’s just the beginning.

Mistplay is more than a platform; it’s a gathering of gamers united by a shared love for the digital realm. It’s time to dust off those controllers, charge up your devices, and jump back into Mistplay to rediscover your favorite titles, explore new releases, and connect with fellow gamers who share your passion.

Looking for your own year in review? Subscribe to our newsletter to unlock a personalized gaming experience like never before, and receive insights into your gaming habits, exclusive offers, and a front-row seat to all things Mistplay. Just tap the “Events” tab in-app to subscribe – and you’ll even earn 15 bonus units.

See you in there!

*All data was gathered from within the Mistplay platform between January 1–October 31, 2023.


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