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From a keynote speech to co-sponsoring an electrifying East X Punk party, learn about what Mistplay got up to at ChinaJoy.
Learn the fundamentals, history, and modern applications of rewarded advertising
Unobtrusive, highly targeted native ads are an effective way to hit your mobile growth goals
AI, loyalty programs, influencer marketing, and more are changing the way mobile advertisers achieve their goals
Mobile user acquisition is more competitive than ever. It takes deep understanding and shrewd strategy to drive profitable growth.
While every mobile marketing strategy should employ some combination of paid and organic user acquisition, some apps are better suited.
Fostering a balanced approach to user acquisition will drive sustainable growth for years to come.
More competition and less tracking have required marketers to emphasize ad creative and user loyalty.
As UA challenges mount, success depends on using complementary tactics to fuel growth.
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