May 15, 2023
tROAS campaigns are a new AI-driven campaign type offered by Mistplay to help advertisers maximize quality and quantity of installs so they can hit return on ad spend goals at scale.
The publisher wanted to further increase scale in the US for their puzzle game following its global release. They needed to acquire as many users as possible, and drive revenue, in order to climb the charts and break through the Top 50 ranks while maximizing user quality and performance to fuel sustainable growth.
As part of their ongoing media mix, they were running campaigns on Mistplay using manual targeting, but wanted more volume of loyal users with high engagement and spending habits.
A tROAS campaign was launched on Mistplay to further fuel the scale of high quality users and support the game breaking into the Top 50 Grossing Puzzle Games in the US. The new campaign provided:
In comparison to manual targeted campaigns, tROAS campaigns provided: