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Learn how Futureplay Games achieved +23.7% D7 ROAS with Mistplay’s AI-driven tROAS campaigns.
In a challenging UA landscape, mobile app publishers are turning more to user retention. Here are the metrics you need to know.
Having evolved out of interstitial advertising, rewarded video ads offer a better experience for publishers, users, and advertisers.
From a keynote speech to co-sponsoring an electrifying East X Punk party, learn about what Mistplay got up to at ChinaJoy.
Learn the fundamentals, history, and modern applications of rewarded advertising
Unobtrusive, highly targeted native ads are an effective way to hit your mobile growth goals
AI, loyalty programs, influencer marketing, and more are changing the way mobile advertisers achieve their goals
Mobile user acquisition is more competitive than ever. It takes deep understanding and shrewd strategy to drive profitable growth.
While every mobile marketing strategy should employ some combination of paid and organic user acquisition, some apps are better suited.
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